Eternify Labs · Toronto
Accounting is about to change.
Canada goes first.
We’re building something in Toronto that will change how Canadian companies do their books. We’re not showing it yet. Five companies get inside before anyone else — and use it free for three years after launch.
5 seats · Canadian companies · $1M–$100M
What we believe
- 01
The month-end close should not take a month.
- 02
Your books should do themselves — and still be yours.
- 03
Compliance should be built in, not billed extra.
- 04
Canada deserves software built for Canada — not a currency dropdown.
The tease
What we can tell you. And what we won’t.
On the record
- It's accounting software, and it is AI-native from the first line of code.
- It's built in Toronto, for Canadian companies — starting with the ones outgrowing QuickBooks and Sage 50.
- AI does the work. Your team approves it. Every action is logged.
- It will make the way this industry works today look old.
Under wraps
Everything else — what it looks like, what it replaces, and the part we think nobody sees coming — stays sealed until launch.
Design partners see it all. Now.
The design-partner offer
Five seats. Free for three years after launch.
We’d rather build with five real companies than for a thousand imagined ones. In exchange for your time and your bluntness, the terms are simple:
- While we build
- Design partners run it free, with the founding team on call. Your real books, your real month-end — shaping the product in working sessions, not surveys.
- 3 years after launch
- Still free. Not a discount, not a trial — three full years of the product at zero cost, in writing, from launch day.
- After that
- Founding pricing, locked in writing before general availability. Whatever the market pays later, you never will.
- The whole way
- White-glove everything: we move your books ourselves, historicals kept, and you keep a direct line to the people building it.
Who we’re looking for
Enough to build with. Few enough to know by name.
- A Canadian company doing roughly $1M–$100M in revenue
- Running on QuickBooks Online or Sage 50 — and feeling the ceiling
- A finance lead willing to meet regularly and be blunt about what's broken
If that’s you, one email is enough: who you are, what you run today, and what breaks first each month. A person reads it and replies within two business days.
Non-negotiables
Mystery about the product. None about the rules.
AI proposes. People approve.
Nothing material happens to your books without a human at your company signing off. Every action is attributed, reviewable, and reversible.
Your data is always exportable.
Full exports in standard formats, complete history, any time, no exit fee — whether you’re staying or leaving.
Canadian-owned, Canadian-hosted.
Built in Toronto, hosted in Canada, and we never hold your money. Ownership is the part of sovereignty that counts.
Questions
The short version.
What exactly are you building?
Accounting software, AI-native, built for Canada — for companies that have outgrown QuickBooks and Sage 50. The specifics stay under wraps until launch. Design partners see everything, first, as it's built.
When does it launch?
When it's ready to stand behind, and not a day before. Design partners run it long before launch day — that's the point of the program. If you want a date, the honest answer is: take a seat and watch it happen.
What does the design-partner program cost?
Nothing. Free while we build, free for three full years after launch, and founding pricing locked in writing after that. We ask for your time and your honesty, not your money. There are five seats.
Who are you?
Eternify Labs Inc. — a Canadian-owned software company in Toronto, founded in 2026, self-funded, building with practising accountants in the loop. No outside investors, no burn-rate deadline, no roadmap theatre.
In a few years, every Canadian company will do its books this way. Five will have done it first.
Free while we build. Free for three years after launch. Founding pricing forever after. One email to start.